Build trust first
The books that shaped how I lead, the five layers under all of them and why every fix starts with trust.
Read →Technical products that scale.
Twenty years in product and design. I built platforms for 20 million people and a single standard for wine data. The work was always the layer underneath, and what you can design on top of it once it is trustworthy.
Today that is fractional CTO and product work, helping companies modernize and put AI to work, plus a few apps of my own.
Product and design are the part I care most about. Usually on a bike once the work ships.
Latest writing
Building a better camper
The abettercamper.com case study: a campsite finder for British Columbia, built data layer first, in about a hundred hours.
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Building my own coach
A local-LLM fitness tracker I built on Garmin data for the numbers I wanted: route rankings across years, cardiac drift and a coach I can talk to.
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The wine column that became a career
WineCollective started in 2009 from a wine column on R4NT and a reader question. It grew into BlackSquare and then Wine Folly. The full arc.
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The site that taught me everything
R4NT was a Calgary online magazine I started in my early twenties and ran for nine and a half years. It pushed me harder than I knew I could be pushed, and everything I do now is downstream of it. This month I brought it back online.
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Four years on the trail
Four years on the board of the Mountain Bikers of the Central Okanagan, the last three as President. What we built, what I learned and the work I am proud to pass on.
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