Fractional
Fractional product and AI lead for early stage consumer brands.
I set the direction and build it, so a small team ships like a bigger one.
Book a callI built and ran Wine Folly for seven years, a wine education brand known to millions, across product, marketing, data and design. I bring that operator judgment to your company a couple of days a week.
What I help with
- 01
Turn product and AI ideas into shipped features, not roadmaps that stall.
- 02
Stand up the AI and automation layer a small team can actually run.
- 03
Bring product and go to market together so launches land.
How I work
I plug in as a fractional lead, usually one to three days a week. I set product and AI direction with your founder and team, then build alongside them so it ships. No endless decks, no dependency on me forever.
Get in touch
Book a call.
Tell me what you’re building and where you’re stuck. It lands straight in my inbox and I’ll get back to you soon.