Fractional

Fractional product and AI lead for early stage consumer brands.

I set the direction and build it, so a small team ships like a bigger one.

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I built and ran Wine Folly for seven years, a wine education brand known to millions, across product, marketing, data and design. I bring that operator judgment to your company a couple of days a week.

What I help with

  • 01

    Turn product and AI ideas into shipped features, not roadmaps that stall.

  • 02

    Stand up the AI and automation layer a small team can actually run.

  • 03

    Bring product and go to market together so launches land.

How I work

I plug in as a fractional lead, usually one to three days a week. I set product and AI direction with your founder and team, then build alongside them so it ships. No endless decks, no dependency on me forever.

Get in touch

Book a call.

Tell me what you’re building and where you’re stuck. It lands straight in my inbox and I’ll get back to you soon.